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About Tortuga

 

We believe shopping is an act of rebellion.

Let's build a different kind of economy—one purchase at a time. An equitable one, where your money flows directly to brands who give a damn. Where quality defeats quantity, and craftsmanship matters more than cost.

This community is for people who want to shop smarter, not harder. Support brands with stories worth telling. Invest in things that last—beautiful, sustainable goods for your body, mind, and home.

Tortuga is your discovery engine for indie brands that share your values. Think of us as your trusted friend who always knows the best places to shop—for the good stuff.

We're committed to:

 

    • Connecting you to remarkable indie brands who get it

    • Curating thoughtful solutions that are as beautiful as they are sustainable

    • Teaching slow living principles that transform how you show up as a consumer

Learn more about our founder, Julie Bent and the value of shopping with purpose.

DIVE DEEPER WITH US

Tortuga: Writing The Next Chapter
Mission Small Business Sustainability

Tortuga: Writing The Next Chapter

By Julie Bent
Tortuga: How It Started
Mission Small Business

Tortuga: How It Started

By Julie Bent
Life After Meta
Small Business

Life After Meta

By Julie Bent