The way we shop is broken.
And I'm done pretending it's not.

My earliest fashion inspiration was Rudy Huxtable. Charlotte Flax played by Winona Ryder in Mermaids. The vintage black ostrich feather hat I wore to senior prom. My first pair of Joe's Jeans–circa 2001, bought on a visit to NYC. I'm still pained by the memory of saying goodbye to those, but we had some good years together. Give me a great pair of pants and a fresh haircut and I'll take on the world.

Style is discovery, experimentation, emotion. It's mathematical, it's a reflection of culture, it's influenced by the past and the future. It's an art form and your style is a unique expression of you.

How I Choose Now

My best purchases are the ones I make with intention. I research what things are made of, where they’re made and who I’m buying from. I buy to fulfill a purpose. These purchases are the ones I feel good about—they match my values, last longer, and bring more joy.

The more I take stock of the world today, the more empowered I feel to make discerning decisions about what I add to my life. I have the privilege to buy things I want. The better I understand myself, the easier it is to say yes to the right things.

"I choose to surround myself with reminders of the world I want to live in."

How I Got Here

In art school, I posed big questions. As a graphic designer, I made messages compelling. As a video producer, I shared people's stories. In fashion school, I discovered how to take things apart and put them back together—and my eyes opened to how the home & fashion industry works. Who it celebrates and who it exploits. How fibers become fabrics and how ideas become items on shelves.

As a wardrobe stylist, I saw the industry's distorted reality up close. I watched consumers try to navigate a system designed to confuse them. That's when I knew something had to change.

Why This Matters

Now I use what I know to celebrate indie brands who give a damn. I ask my questions again and again and am discerning about who gets my money. I choose where to spend it.

My mother always told me I could do whatever I want in life and be successful. I believe her. My father always said he trusted me to make good choices. I believe I do.

Today, I help other people make them too.

"Your money is your voice. Our choices alone will not change the world, but as a collective they will."

Build a different kind of economy—one purchase at a time. Join my rebellion.